Description

*THIS IS A VIRTUAL CLASS. WE WILL MEET VIA ONLINE VIA ZOOM. NO IN-PERSON CLASS SEATS ARE AVAILABLE FOR THIS CLASS

Course #: 46051 Provider #: 1, Texas REALTORS®   Hours: 2 CE

Cost: $20 for CCAR Members; $30 for Non-Members   Instructor: David Maez

Just having a presence on the web and social media isn’t sufficient in today’s new era of digital marketing. Agents will learn how to create and deploy social media and content curation strategies and tactics to vastly improve their online visibility and customer engagement opportunities. Specific emphasis is placed on real estate-specific intelligence, use cases and best practices in social/digital media, and the emergence of newer visual channels such as Instagram and Pinterest. The course also provides a brief framework to ensure agents’ online activities remain compliant with TREC rules, the REALTORS® Code of Ethics, and federal regulations regarding influencers, reviews and endorsements.

An email containing the Zoom link will be provided a day before the class. Prior to class, attendees will receive an email with information on setting up a Zoom account and links to class materials, if applicable. To participate in class, a functioning Web camera is necessary.